The Hook Book

A book for

the builders of
meaningful things.

ABOUT THE BOOK

Written by Hook Founder and CEO, Josh Stewart. Magic & Logic is a field guide for building a brand that makes sense, makes money, and still feels like you.

ABOUT THE AUTHOR

Josh Stewart is the founder and CEO of Hook, a creative studio built on a bias toward action and a belief in meaningful work.

He co-founded Big Blanket, growing it into a $20 million D2C brand before a successful exit, and later launched Rally Family Branding to help families shape the culture within their own homes. He’s authored multiple books, built a growing real estate portfolio, and still finds his best ideas at the intersection of story, structure, and soul.

His life experience includes a brief college basketball stint, an MTV reality show, a record deal with Warner Bros, and seven full marathons for good measure.

Above all that, Josh is husband to Bre and dad to four—roles that keep his ambition grounded, his priorities straight, and his legacy focused on what matters most.

Get the first chapter

Coming August 2025

If Magic & Logic sounds like your kind of book, I’d love to share the first chapter with you—free, today. Just leave your info below, and you’ll be the first to know when it officially launches.