Watch the Trailer
A Framework for Success
Magic & Logic is a framework developed by Hook’s founder, Josh Stewart, to help builders move forward with clarity and create something that lasts.
After 20 years of launching brands, platforms, and businesses from scratch (and learning through a lot of wrong turns), Josh built Magic & Logic to share what actually works.
It’s not a course or a funnel. It’s a book, a podcast, and a hands-on coaching experience, all designed for people turning ideas into momentum.
Scroll for details. Choose what fits.
Real conversations with real builders.
Watch the podcast
The Magic & Logic podcast is for anyone who aspires to build something meaningful. I sit down with fellow founders to explore what it really takes to bring meaningful ideas to life. Each episode is short, focused, and rooted in real-world experience.
In Episode 001, I sit down with Cooper Mitchell — founder of Garage Gym Reviews, and one of the most trusted voices in the home fitness space, with nearly 1 million YouTube subscribers.
A Field Guide for the Long Game
Read the Book
Part memoir, part manual, Magic & Logic is a book about the real work behind building something that lasts. It’s filled with lessons from two decades of starting companies, leading creative teams, and learning (mostly through failure) what actually matters.
This isn’t a productivity book. It’s a clarity book. It’s for the moments when you’re stuck, second-guessing, or starting something new.
WORK DIRECTLY WITH JOSH
Work with Josh
These paid private sessions are for founders who want sharp, focused guidance without the fluff.
Typically a three month engagement, we’ll meet regularly to refine your thinking, troubleshoot roadblocks, and map your next moves with intention.
When it makes sense, I’ll connect you to the right people (designers, strategists, or collaborators) who can help you go further, faster.
This is not for everyone, and it’s intentionally limited. I work with only two founders at a time to keep every engagement personal and high-impact.
Meet your host
Get to know Josh
Design is my craft, but it’s also how I process the world (solving problems, creating clarity, and bringing ideas to life with intention). I’ve spent years navigating the tension between creative freedom and disciplined execution, learning that consistency beats bursts of inspiration every time.
Entrepreneurship isn’t just a job for me, it’s a mindset. I’m drawn to the challenge of building something from scratch, wearing a dozen hats, and figuring it out as I go. I’ve launched projects, led teams, and failed forward more than once. Each chapter has shaped my approach: work hard, stay humble, and never lose sight of what really matters.
My days are full. Raising kids, loving my wife, chasing meaningful work, and carving out time to think deeply and grow spiritually. I try to live with a quiet sense of purpose, knowing the small things often shape the biggest outcomes.
Beneath it all, I’m a builder doing my best to shape a life of meaning, one decision, one project, one ordinary day at a time.
Josh Stewart
Get the monthly “Magic & Logic” newsletter in your inbox.
Join our email list
No fluff. No filler. Just the latest insights, frameworks, and real-world takeaways—delivered straight to your inbox.