Showboat
The Showboat carries more than passengers; it carries a legacy. Blending Ozark tradition with timeless craftsmanship, it is where the pace slows, the music rises, and memories take the spotlight. When Silver Dollar City asked Hook to reimagine The Showboat, we set out to create an identity that honors her story while charting a new course forward. Simple, strong, and built to last.
CLIENT
Silver dollar city
Year
2025
Services
Project Brief
We partnered with Silver Dollar City to bring new energy and clarity to The Showboat. From refined messaging and a modernized mark to a refreshed visual system and campaign storytelling, Hook helped redefine how this Ozarks icon shows up across every touchpoint. Our integrated identity celebrates The Showboat’s legacy of adventure, connection, and care while uniting classic charm and modern storytelling into one unmistakably Showboat brand.
Showboat Navy
#1B344B
Showboat Red
#9C2712
Showboat Gold
#BF7B3C
SDC Charcoal
#2B2A1E
SDC Blue
#41657D
Showboat Tan
#DBBD9C
SDC Cream
#F7F0E8
Closing thoughts
Our collaboration with Silver Dollar City and The Showboat honored a legacy while giving it room to grow. By distilling decades of tradition into a clear and confident identity, we helped the brand feel both rooted and renewed. The result is a system that feels timeless yet alive, built on warmth, craft, and connection, ready to carry the next generation of stories across the water.
