Modern mOTORCARS
Modern Motorcars is a premium automotive destination offering high-performance pre-owned vehicles, Tesla-certified repairs, and meticulous detailing services—all under one roof. Built on a foundation of trust, precision, and pride, they deliver more than just cars; they create an elevated experience for drivers who value quality and care. With a focus on excellence at every turn, Modern Motorcars redefines what it means to buy, service, and enjoy your vehicle.
CLIENT
mODERN mOTORCARS
Services
Visual identity
Verbal Identity
Strategy & activation
WebSite Design
Website
COMING SOON
Project Brief
Every great brand has a destination, and Modern Motorcars was ready for a bold new direction. Steering away from the transactional feel of traditional dealerships, we built a refined identity that celebrates cars as symbols of aspiration and self-expression. The result is a brand experience that feels confident, meticulous, and elevated—positioning Modern Motorcars as a trusted partner for those who demand excellence at every turn.
OLD
NEW
Asphalt Black
Neutral Black C
#151515
Modern Blue
2727 C
#1E6FFF
Platinum Grey
649 C
#DCE3EB
Chrome Grey
422 C
#A5A5A5
Pure White
White 000 C
#FFFFFF
brand activation
As part of our ongoing partnership with Modern Motorcars, we activated the brand across a wide range of touchpoints—including signage, social content, print materials, and apparel. Each piece was crafted to reflect the brand’s elevated, meticulous aesthetic—reinforcing Modern Motorcars’ commitment to quality and transforming everyday interactions into moments that feel premium, personal, and purpose-driven.
Closing thoughts
Our work with Modern Motorcars resulted in a cohesive, elevated brand that reflects their core values and distinguishes them in a saturated market. The new identity system empowers their team to confidently communicate who they are—across signage, digital platforms, and in-person experiences.
By aligning every detail with their commitment to quality and care, the brand now resonates more deeply with both enthusiasts and everyday drivers, setting the stage for continued growth and loyalty.
