Project Brief

Loose Goose

Loose Goose is a casual drink establishment that serves coffee in the morning and cocktails in the evening, providing a delightful experience for those who appreciate fun and friendship throughout the day.

With a range of offerings, including pickle ball courts, ring toss, and other classic yard games, guests can enjoy a stay-and-play experience.

Services

Brand Strategy

Branding & Design

Naming
Visual Identity
Brand Activation
Packaging

Partnering with us, the Loose Goose team sought to create a differentiated brand that aligned with their playful concept. Together, we crafted an own-able offering that seamlessly blends their atmosphere with an equally vibrant name and visual identity.

Brand Strategy

We crafted a memorable name and brand identity centering around a charismatic mascot to promote brand recognition—a jovial goose. Embracing a unique motif, highlighted by a tongue-in-cheek approach, our aim was to resonate with a younger demographic.

Verbal Identity

The name "Loose Goose" was chosen to appeal to a younger demographic first and foremost. The name combines the notions of carefree relaxation ("Loose") with a playful touch ("Goose").

This deliberate branding decision embodies a spirit of enjoyment, making it a perfect fit for this startup’s unique character.

Visual Identity

To bring the Loose Goose brand to life, we created a captivating, memorable mascot. Introducing "Gus the Goose," the brand's iconic logo, which incorporates several illustrative versions showcasing different levels of activity and energy that perfectly align with the overall brand persona.

The typography selected complements the goose logo, allowing for a playful and energetic application while maintaining a straightforward and versatile appearance. In addition to the logo, we also crafted various patterns and logo badges as part of our comprehensive process to build out depth within the brand.