Captain's log
Welcome to our collection of thoughts, frameworks, and foundational truths. We believe clear writing is a sign of clear thinking—and that’s what makes Hook, Hook.
Frameworks
Frameworks are the principles that anchor everything we do.
They’re not just how we work—they’re how we think. From strategy to execution, these are the mental models that guide Hook’s approach, refined through real-world experience and built to scale.
Articles
From practical tips to deeper dives, this is where our thinking gets put into words. Sometimes sharp, sometimes scrappy—but always with clarity and purpose.
