Project Brief
Hudson / Hawk
With a presence in 5 Midwest markets which includes 13 local barber shops with plans for continued expansion, Hudson / Hawk embarked on a remarkable mission to breathe new life into the time-honored barbershop tradition meant for all generations.
Services
Brand Strategy
Branding & Design
Naming
Visual Identity
Brand Activation
Web Design
We’ve been fortunate to serve their branding and design needs since their first shop opened in 2013. From the beginning, we aimed to help their brand stand out in a crowded market and build brand loyalty with their patrons.
Brand Strategy
The essence of Hudson / Hawk's name stems from the fusion of the founders' two sons' first names, symbolizing unity and togetherness. This powerful concept of unity has guided our strategic approach to every aspect of branding and design while working with Hudson / Hawk. Recognizing the strength and relatability attached to the idea of community, we crafted a brand that fosters a sense of belonging and camaraderie.
Visual Identity
To captivate and engage all generations, we created the brand identity of Hudson / Hawk to exude a sense of enduring timelessness. From the iconic "H" monogram to the deliberate utilization of elegant serif typography, every element of the brand has been tailored to evoke the essence of a timeless classic.
The deliberate choice of design elements resonates with nostalgia, heritage, and a touch of refinement, allowing Hudson / Hawk to transcend fleeting trends and establish itself as an everlasting symbol of style and sophistication.
Web Design
As Hudson / Hawk expanded its reach with new locations, they knew they needed to refresh their online presence. Our approach throughout the development process was to create a seamless user experience, enabling patrons to effortlessly convert and conveniently book appointments from any device, be it a computer, tablet, or mobile phone.
Additionally, we designed individual landing pages for each Hudson / Hawk location, capturing the personality of each shop.
Brand Activation
Throughout our retainer relationship with Hudson / Hawk, we have collaborated on an extensive array of brand activation assets, spanning diverse mediums such as signage, apparel, and print collateral. Each element has been thoughtfully developed with a strategic focus on preserving the timeless classic feel that defines Hudson / Hawk.
Closing Thoughts
We take immense pride in what we have helped Hudson / Hawk accomplish. We have successfully positioned their brand for sustained growth and continued expansion, while simultaneously fostering unwavering brand loyalty among their valued patrons.
