Hook Creative - Springfield, MO

FIGHT Colorectal cancer

Fight Colorectal Cancer is the nation’s patient-powered front line against colorectal cancer, blending breakthrough research, impactful policy advocacy, and informed patient support into one unstoppable force. Guided by survivors, caregivers, and relentless champions of hope, the organization delivers more than awareness—it sparks action that buys patients more time and better outcomes. Since its grassroots launch in 2005, Fight CRC has harnessed bold voices and data-driven insight to accelerate cures, expand access to life-saving screening, and make sure no one faces colorectal cancer alone—redefining what it means to fight, survive, and thrive.

CLIENT

Fight Colorectal cancer

Year

2022

Services

Verbal Identity

Website Design

Visual identity

Website Design

Project Brief

We teamed up with Rapid Robert’s to energize every touchpoint of their roadside experience. From eye-catching canopy and pump signage to scroll-stopping digital ads, magazine spreads, and cinematic brand films, Hook infused the chain’s down-home charm with a modern spark. Our integrated visual and verbal system celebrates Rapid Robert’s spirit of quick convenience and Ozarks hospitality—uniting slick design and punchy copy into one unmistakably Rapid brand.

We teamed up with Fight Colorectal Cancer to ignite every front in their patient-powered mission. From data-rich infographics, survivor-story films, and “Guide in the Fight” workbooks to Capitol-Hill leave-behinds and social rally cries, Hook distilled two decades of research, advocacy, and support into one cohesive narrative. Our integrated visual-and-verbal system channels Fight CRC’s relentless drive for cures—turning complex science into urgent calls to action and uniting patients, caregivers, and lawmakers under one unmistakably bold banner.

Closing thoughts

Our partnership with Fight Colorectal Cancer forged a bold, unified identity that radiates clarity, courage, and momentum at every touchpoint. By translating complex research and policy language into hope-filled visuals and rally-ready copy, we empowered survivors, caregivers, and advocates to speak with one unmistakable voice.

The result? A brand presence as relentless as Fight CRC’s mission—energizing Capitol-Hill conversations, illuminating clinic corridors, and flooding social feeds with share-worthy calls to action. Together, we’ve elevated recognition, print design, digital visuals, and in-person materials, and set a new standard for how a patient-powered movement can look, feel, and fight for a future free of colorectal cancer.

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