BIG BLANKET
Big Blanket Co. is a direct-to-consumer brand redefining comfort with its line of oversized throw blankets—four times the size of the average. Founded on the bold idea to create the world’s biggest blanket, the brand combines standout product innovation with a playful, community-driven identity. From family movie nights to backyard lounging, Big Blanket Co. offers unmatched coziness designed for modern living.
CLIENT
Big Blanket Co.
Services
visual identity
verbal identity
Brand activation
WEBsite DESIGN
Website
BIGBLANKET.com
Project Brief
Like many successful businesses, Big Blanket started as a novel idea. What if we created the world’s largest blanket?
Faced with the challenge of effectively conveying product quality while preserving the brand's inherent "wow" factor, we embarked on a journey to communicate the value of a throw blanket 4x average size.
Through our strategic partnership, we crafted a brand strategy that includes a one-of-a-kind visual and verbal identity. This identity authentically reflects Big Blanket's unique value proposition: to offer your family the largest and most comfortable blanket available on the market.
*Hook’s CEO, Josh Stewart, was a founding partner of Big Blanket but accepted a buyout offer in September of 2020 successfully exiting the company.
Activating the Big Blanket brand was a multifaceted endeavor that brought the visual and verbal identity to life across various channels. Our activation strategy was holistic, encompassing both digital and physical landscapes to fully engage the target audience. We launched a dynamic social media campaign featuring user-generated content, leveraging the visual identity to foster a community around the shared experiences Big Blanket offers. Influencer partnerships amplified the message, with relatable figures showcasing the blanket's diverse applications in real-life scenarios.
Offline, we initiated experiential marketing events where consumers could experience the sheer scale and comfort of the blankets firsthand. Each touchpoint was an opportunity to tell the Big Blanket story, driving home the message of unparalleled comfort and connection. Through these concerted efforts, the brand not only gained visibility but also cultivated a loyal customer base, excited by the novelty and value of the product.
With a well-crafted brand strategy, compelling visual identity, and effective design, we positioned Big Blanket for success, achieving $20 million in revenue in less than two years in the challenging world of direct-to-consumer e-commerce.The success of Big Blanket stands as a testament to the power of visionary branding combined with strategic execution.
At Hook, we take pride in pushing the boundaries of conventional marketing to create unique, memorable brands. Our experience with Big Blanket reinforces our commitment to excellence and innovation in all our endeavors, continually inspiring us to elevate brands to new heights. This project has been a cornerstone in our portfolio, demonstrating the transformative impact of cohesive branding and active engagement in today’s marketplace.