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Case Study: Loose Goose

Hook collaborated with founders: Andrew Doolittle, Cameron LaBarr, and Willie Grega to envision something special for the $20 million Grant Avenue Parkway project between Bass Pro Shops and the downtown community in Springfield, Missouri.

The soon-to-be constructed development includes a drive-thru coffee shop, food trucks, yard games with green space, an outdoor walk-up bar, and six pickleball courts.

Loose Goose

Ideas are a multiplier of execution

We were given the opportunity to start at the very beginning with this project. The founders approached us with a blank canvas and we began the process by exploring and dreaming about the name itself, ultimately landing on β€œLoose Goose”.

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