Project Brief
Staay Pet Supplements
During her own search for supplements meant to improve health and well-being, founder Christi Chambers discovered that such supplements didn’t exist for the furrier members in her household. Insert Staay.
In the highly competitive pet market, Staay needed a distinctive brand to captivate online and retail consumers alike.
Services
Brand Strategy
Branding & Design
Naming
Visual Identity
Brand Activation
Packaging
Web Design
Through our partnership, we developed a distinctive name, devised a compelling brand strategy, and designed an engaging visual identity and website. Throughout this process, our focus was on Staay's core value proposition—providing pet owners with high-quality supplements that allow them to cherish even more time with their furry companions.
Brand Strategy
Staay’s commitment to using simple and straightforward ingredients in their products had a profound impact on our approach to positioning them in the competitive retail pet industry. We streamlined every aspect of our strategy, visual identity, and web design, embracing a minimalist approach that aligns with the company's dedication to simplicity.
Visual Identity
The straightforward nature of Staay's products played a crucial role in guiding the simplicity of our crafted visual identity. The lowercase letters in the primary logo create a friendly and approachable feel.
The custom typography adds a unique and distinctive touch as well—Notably, the custom letter "Y" subtly nods to a dog’s tail, creating a recognizable symbol within the industry niche.
Web Design
When building the Staay website, our approach focused on aligning the design with the core brand values of friendliness and approachability, with a particular emphasis on approachability.
The site was intentionally designed to be user-friendly and easy to navigate, catering to seamless conversations with visitors. Moreover, the design was optimized for all screen sizes, placing special emphasis on mobile users.
Brand Activation
In addition to our visual identity work, we meticulously designed branded packaging for Staay's product line, strategically aiming to make a lasting impression in the midst of crowded retail shelves.
We incorporated branded iconography to represent product categories—Longevity, Cognition, Mobility. The result? A captivating and cohesive visual experience that boosts brand recognition and appeals to potential customers.
Closing Thoughts
Staay's cohesive new branding, combined with an enhanced website user experience, sets the stage for their future expansion and adaptability. Our collaborative efforts have been instrumental in establishing trust and credibility for Staay's pet supplements amidst the fierce competition in the pet retail marketplace.
