Project Brief
Invo
Founded in 2012, Invo is a dynamic financial technology company dedicated to developing cutting-edge collaborative video banking software for local banks and credit unions.
Services
Brand Strategy
Branding & Design
Naming
Visual Identity
Brand Activation
Web Design
Through our strategic partnership, we positioned Invo as viable player in the crowded Fintech SaaS marketplace. To accomplish this, we created a comprehensive visual identity system and a scalable web presence that resonated with Invo's target market.
Brand Strategy
Our brand strategy for Invo centered around humanizing their brand and challenging the prevailing coldness often associated with contemporary tech startup identities. This approach not only aligned seamlessly with their product offering, which focuses on facilitating deeper online and in-person collaboration, but also differentiated Invo from their competition.
Original Branding
Visual Identity
In collaboration with the Invo team, Hook recognized the strong brand equity associated with Invo's original logo, leading to a strategic decision to evolve the brand rather than undergo a complete revolution that could potentially confuse their existing client base.
The new logo features a scaled-down version of their iconic cog and lightbulb symbol, offering enhanced flexibility for smaller applications. The brand underwent a complete transformation in terms of typography and color, resulting in a more confident and streamlined aesthetic.
Web Design
To meet the demands of their growing software product portfolio, Invo recognized the importance of establishing a online presence that effectively simplifies their offerings to convert their target audiences.
When crafting the Invo website, our approach prioritized creating a user-friendly and intuitive experience, enabling seamless interactions with visitors. Moreover, the design was thoughtfully optimized for all screen sizes, with a particular focus on enhancing the mobile user experience.
Brand Activation
Throughout our retainer relationship with Invo, we have collaborated on an extensive range of brand activation assets, encompassing various mediums including signage, display ads, and trade-show collateral.
Every element has been crafted with a strategic intent to infuse humanity into their brand and challenge the prevalent sense of impersonality often associated with modern tech startups.
Closing Thoughts
Through our collaboration with Invo, the revitalized brand and web presence have significantly enhanced the cohesiveness of their identity across their diverse offerings.
The result? A drastic increase to lead flow month over month since launching the new website and rebrand initiatives.
