Project Brief
Heartwood
Heartwood is a home design studio that specializes in creating modern & highly functional house plans. Their team approached us with a clear conviction: they don't just design houses—they create enduring sanctuaries that bind the threads of family life together for generations.
Our team at Hook collaborated closely with Heartwood to develop a brand name, voice, and identity that embodied the warmth and resilience at the heart of every home they design. Together, we established a timeless branding system and crafted a verbal identity that exudes warmth and welcome, positioning Heartwood to stand out for generations to come.
Heartwood: Where foundations are built, and legacies begin.
Services
Strategy
Branding
Naming
Verbal Identity
Visual Identity
Brand Activation
Brand Strategy
Hook has positioned Heartwood as the leading studio in the house plan design industry. Through the development of a resonant name and clear, compelling messaging, we equipped their team with the resources to deliver their services effectively and distinguish themselves from the competition.
Brand Strategy
Hook has positioned Heartwood as the leading studio in the house plan design industry. Through the development of a resonant name and clear, compelling messaging, we equipped their team with the resources to deliver their services effectively and distinguish themselves from the competition.
The Mark: Intentionally Timeless
Inspired by the "White Picket Fence" ideal, Hook crafted a timeless logo that balances strength with soft curves, aimed to charm a range of audiences. The double letter "H" elegantly captures the essence of "Heartwood House."
Closing Thoughts
Heartwood’s new branding, alongside a thoughtfully crafted verbal identity, lays the foundation for their growth and distinction in the home design industry. Our partnership has been pivotal in reinforcing Heartwood’s mission to create homes that are not only functional but also carry the essence of family legacy. Through our collaborative efforts, we have established a brand that will continue to resonate warmth and resilience, ensuring that Heartwood stands out and remains a beloved name for generations to come.
