BluCurrent
With a legacy spanning nearly a century, BluCurrent Credit Union has been a financial pillar of the SW Missouri community, renowned for its friendly faces and unmatched service to its members. Through our strategic partnership, we helped BluCurrent craft a distinctive new identity, positioning them to stand out in a saturated local market with the aim of inspiring their next generation of members.
CLIENT
BluCurrent
Services
visual identity
Verbal identity
Strategy & ActivaTion
Project Brief
Every great brand has a story to tell, and BluCurrent's began in 1929. Moving away from the typical visual clichés of financial institutions, we crafted a bespoke identity system that blends the company’s rich history with a commitment to prioritizing people over profits. This approach sets BluCurrent apart in a crowded local market filled with impersonal institutions, enhancing real connections with their members.
Closing thoughts
Our collaboration with BluCurrent has equipped their team with a dynamic identity system that powerfully communicates their value proposition and narrative in a competitive local market.
This approach improves their new brand by addressing issues with the previous logo, adding sophistication, and enhancing readability across signage and marketing materials.
