Deliverables
Strategy
Branding
Digital
Experiential
Project Brief
Big Blanket
Big Blanket began as a side-project and partnership between Hook founder, Josh Stewart, and former COO, Bryan Simpson.
After years of experience successfully marketing for clients, the duo decided to utilize Hookβs internal resources to bring their own product to market. Thus beginning a journey that included multiple trips to China, a partnership with the NBAβs most lovable big man, photoshoots with sumo wrestlers and $20 million dollars in revenue (in less than two years).
Josh accepted a buyout offer from Big Blanket in September of 2020 successfully exiting the company and returning his full-time focus to Hook.