Project Brief
Big Blanket
Like many successful businesses, Big Blanket started as a novel idea. What if we created the world’s largest blanket?
Faced with the challenge of effectively conveying product quality while preserving the brand's inherent "wow" factor, we embarked on a journey to communicate the value of a throw blanket 4x average size.
Through our strategic partnership, we crafted a brand strategy that includes a one-of-a-kind visual and verbal identity. This identity authentically reflects Big Blanket's unique value proposition: to offer your family the largest and most comfortable blanket available on the market.
Services
Brand Strategy
Branding & Design
Verbal Identity
Visual Identity
Brand Activation
Hook’s CEO, Josh Stewart, was a founding partner of Big Blanket but accepted a buyout offer in September of 2020 successfully exiting the company.
Brand Strategy
With Big Blanket, we aimed to tackle the challenge of effectively communicating product quality while preserving the brand's inherent "wow" factor as a novelty good. By seamlessly integrating curiosity and humor, we strategically positioned their brand as a captivating source of
laughter, comfort, and unrivaled uniqueness that stood out in the marketplace. This approach empowered Big Blanket to captivate their younger target audience and solidify their unique position as industry pioneers who celebrate the extraordinary in everyday life.
Visual Identity
Our collaborative approach with Big Blanket led to the creation of a distinct identity that embodied the brand's playful yet high-quality ethos. The identity was centered around the theme of 'cozy grandeur,' combining warm, inviting color palettes with bold, clear typography to underscore the enormity and comfort of the product. Imagery was carefully curated to showcase the blanket's versatile use in various settings, highlighting its exceptional size and the shared experiences it fosters.
The visual identity was designed to be as memorable and impactful as the product itself, ensuring it resonates with consumers across all touchpoints. From packaging to digital presence, every element was imbued with the essence of comfort and scale, mirroring the unique selling proposition of the Big Blanket.
Brand Activation
Activating the Big Blanket brand was a multifaceted endeavor that brought the visual and verbal identity to life across various channels. Our activation strategy was holistic, encompassing both digital and physical landscapes to fully engage the target audience. We launched a dynamic social media campaign featuring user-generated content, leveraging the visual identity to foster a community around the shared experiences Big Blanket offers. Influencer partnerships amplified the message, with relatable figures showcasing the blanket's diverse applications in real-life scenarios.
Offline, we initiated experiential marketing events where consumers could experience the sheer scale and comfort of the blankets firsthand. Each touchpoint was an opportunity to tell the Big Blanket story, driving home the message of unparalleled comfort and connection. Through these concerted efforts, the brand not only gained visibility but also cultivated a loyal customer base, excited by the novelty and value of the product.
Closing Thoughts
With a well-crafted brand strategy, compelling visual identity, and effective design, we positioned Big Blanket for success, achieving $20 million in revenue in less than two years in the challenging world of direct-to-consumer e-commerce.
The success of Big Blanket stands as a testament to the power of visionary branding combined with strategic execution.
At Hook, we take pride in pushing the boundaries of conventional marketing to create unique, memorable brands. Our experience with Big Blanket reinforces our commitment to excellence and innovation in all our endeavors, continually inspiring us to elevate brands to new heights. This project has been a cornerstone in our portfolio, demonstrating the transformative impact of cohesive branding and active engagement in today’s marketplace.
