Heartwood HoUse Co
Heartwood is a home design studio specializing in modern, highly functional house plans rooted in warmth, longevity, and family legacy. With a mission to craft more than just homes, they create enduring sanctuaries that stand the test of time. Through a close collaboration, we developed a name, brand identity, and voice that reflect Heartwood’s deep commitment to thoughtful design and generational living.
CLIENT
heartwood
Services
verbal identity
visual identity
brand activation
website design
Website
COMING SOON
Project Brief
Heartwood is a home design studio that specializes in creating modern & highly functional house plans. Their team approached us with a clear conviction: they don't just design houses—they create enduring sanctuaries that bind the threads of family life together for generations.
Our team at Hook collaborated closely with Heartwood to develop a brand name, voice, and identity that embodied the warmth and resilience at the heart of every home they design. Together, we established a timeless branding system and crafted a verbal identity that exudes warmth and welcome, positioning Heartwood to stand out for generations to come.
brand strategy
Hook has positioned Heartwood as the leading studio in the house plan design industry. Through the development of a resonant name and clear, compelling messaging, we equipped their team with the resources to deliver their services effectively and distinguish themselves from the competition.
419 C
#252728
7540 C
#414C4F
10-0105 PTX
#FAF3E0
7504 C
#9B7F5A
7535 C
#BEB7A5
Closing thoughts
Heartwood’s new branding, alongside a thoughtfully crafted verbal identity, lays the foundation for their growth and distinction in the home design industry. Our partnership has been pivotal in reinforcing Heartwood’s mission to create homes that are not only functional but also carry the essence of family legacy. Through our collaborative efforts, we have established a brand that will continue to resonate warmth and resilience, ensuring that Heartwood stands out and remains a beloved name for generations to come.
